Here at Scooter Media, World Social Media Day — celebrated on June 30 every year — is practically a national holiday. Started by Mashable in 2010, this global occasion was initially created to acknowledge the impact social media has on our daily lives and to celebrate the connections users make on Facebook, Twitter, TikTok, and beyond.
The social media universe has changed considerably since the inception of World Social Media Day, and social media marketers have learned a lot throughout the process. With that in mind, we’re celebrating this fun holiday by taking a look at a few of the Scooter Media team’s favorite brand moments on social media throughout the years.
From clever clapbacks to positively inspiring posts, here are some of the most memorable brand moments on social media:
1. Starbucks Asks #WhatsYourName
“I loved that this social media campaign was inspired by members of the transgender community, sharing stories about using their chosen names in everyday interactions, like ordering a coffee. I thought Starbucks did a brilliant job of tying a question that is a part of every customer interaction in with their core values, helping to raise awareness of an important issue both on social media and in their stores across the world.” — Erin Hertzenberg, Digital Specialist
At Starbucks, writing your name on a cup and calling it out is a symbol of our warm welcome. Starbucks welcomes you, whoever you are. #whatsyourname Find out more at https://t.co/6BrvpLfKZb pic.twitter.com/w1ge3ZKu0C
— Starbucks UK (@StarbucksUK) February 2, 2020
2. Aviation Gin Flies High
“All of Aviation Gin’s social marketing is spot-on and features a hilarious wit, but their response to the disastrous Peleton ad in 2019 (you know, the one where a man purchases his wife a Peloton for Christmas) is one of my favorites. This great social media moment features the same woman from the Peloton ad, having an Aviation Gin martini with two friends while toasting to her recent breakup.” — Krystan Krailler, Client Services Director
Exercise bike not included. #AviationGin pic.twitter.com/jYHW74h81l
— Ryan Reynolds (@VancityReynolds) December 7, 2019
3. Staples Keeps Up with the Kardashians
“Love them or hate them, there’s no denying that few celebrities have leveraged the power of social media better than the Kardashians. While the family has had their own fair share of social media faux pas (remember when Scott Disick accidentally pasted instructions from an advertiser into a sponsored post on his Instagram?), my personal favorite Kardashian social media moment is when Staples inserted itself into the conversation around the launch of Kris Jenner’s jewelry line by comparing its centerpiece necklace to the paperclips offered in the office supply store.
A brutal move, but you can’t argue with the results — the tweet generated 7.5 million impressions on Twitter and 350 million earned media impressions.” — Drew Boehmker, Digital Account Supervisor
Also available in aisle 7…. #ThinkStaples https://t.co/Do3I7J641p
— Staples Canada (@StaplesCanada) June 30, 2016
4. Wendy’s Roasts the Competition
“Three words: Wendy’s Twitter account. Their social media team is very witty and creative, and does a great job of responding to tweets that mention them in real-time.” — Kali Reaves, Assistant Account Executive
Lol, I don’t even know her.
— Wendy’s (@Wendys) June 15, 2022
5. Ocean Spray’s Dreams Come True on TikTok
“In September 2020, Nathan Apodaca (aka 420DoggFace208 on TikTok) posted a video showing him cruising on a skateboard while sipping Ocean Spray cranberry juice to the tune of Fleetwood Mac’s ‘Dreams.’ The simple video went mega-viral, and today has over 86 million views on TikTok and countless more across other social media platforms.
Additionally, Fleetwood Mac’s ‘Dreams’ experienced a huge boost in popularity after being featured in the video, earning its highest-ever streaming numbers in the US. This is one of the most concrete examples of TikTok’s ability to manufacture celebrities and drive cultural moments, which we’re only going to keep seeing more of.” — Gina Genco, Senior Media Relations Specialist
Rolling into the weekend like… @420doggface208 @mickfleetwood @tiktok #dreamschallenge #cranberrydreams