Tips for Creating and Implementing a Backlink Strategy
With the election just a few short days away, most of us have had it up to here with the term “fake news.” We all have that distant family member…
Improve Your PR Writing With These 3 Editing Tools
by Mya Priester, PR Intern As a public relations professional, the content you produce is a top priority. Whether it is a news release that will be distributed via a…
4 Lessons from Football to Coach Up Your Public Relations Playbook
It’s that time of year. The air is brisk, the leaves are changing color, pumpkin spice-themed products are on the menu and football is on the schedule. Yes, fall is…
Tips for Turning Employees into Brand Advocates on Social Media
Imagine if you will: Your company is thriving. Employees are happy, clients are seeing positive returns on your media efforts, and you have a full slate of great, wonderful projects…
3 Social Media Marketing Lessons from Our Favorite Spooky Films
Although we have previously written about what our favorite Halloween movies can teach us about public relations, everyone knows that when it comes to the world of horror films you’re…
Is your nonprofit’s end of the year campaign COVID ready?
Can you believe it’s almost “the most wonderful time of the year”? The final three months of the year are usually the busiest for nonprofits, and 2020 should be no…
Believe in Ghost(Writing)
It might seem like an out-of-body experience, but don’t worry – it should. Because while your body is doing the work, it’s not yourself you’re representing. You’re a ghostwriter –…
Meet our new intern, Mya Priester!
Scooter Media has a new intern – and her name is Mya Priester! A senior at Xavier University by way of her native Buffalo, Mya is a double major in…
Graphic Design & Public Relations: A Mutually Beneficial Relationship
I’m not a word person; that is more of my talented Scooter Media teammates’ specialty. However, the word “design” itself means to plan artistically or skillfully – and that’s exactly…
One, Two, Three – Meet the Newest Members of the Team
What’s better than welcoming someone new to your team? How about saying “hello!” to three new faces at the same time, which is exactly what we’re doing at Scooter Media!…
Instagram Reels… Is it the new TikTok?
Social media platforms are always eyeing the competition. First, Instagram adopted Snapchat-like disappearing videos that turned into Instagram Stories. Then, Twitter started testing out a feature that looks eerily similar to…
5 Strategies for Writing Social Media Posts That Sizzle
Being the social media manager for a brand can be a tough gig. Not only do you have to manage the day-to-day posting and community management for your brand’s social…
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