Once a year, Cincinnati and Northern Kentucky-area public relations professionals come together for the industry’s biggest night: the Cincinnati PRSA Blacksmith Awards. This year, Scooter Media was recognized with four…
Click, flash! The world of social media is always changing from one minute to the next, and staying up-to-date with what’s trending can be a challenge even for the savviest…
The end of the year is a time to celebrate the holidays with friends and family. It’s also the perfect time to celebrate all the amazing work you have accomplished…
While retailers and restaurants are focused on preparing for Thanksgiving, Black Friday and Cyber Monday, nonprofit organizations should be thinking of a popular day of giving now associated with the…
Using your own content to create a valuable experience that draws people in, leading to a positive impact on the customer and your business, is what inbound marketing is all…
Click, flash! The world of social media is always changing from one minute to the next, and staying up-to-date with what’s trending can be a challenge even for the savviest…
In-person, word-of-mouth (WOM) can be an exceptionally powerful marketing tool, but so can digital WOM. In fact, Inc. shared research that found that 91 percent of people regularly or occasionally…
Many websites now include a blogging feature for organizations to provide relevant content to their industry. From who should contribute to the blog, to what topics to cover and how…
Before you even reach out to the media, you want to ensure you’re doing your research. We have plenty of tips on how to do effectively build relationships with media…
Click, flash! The world of social media is always changing from one minute to the next, and staying up-to-date with what’s trending can be a challenge even for the savviest…
Congratulations! You’ve landed that sought-after TV interview. Now, the important work of prepping for your appearance starts. According to Variety, local TV news is consistently one of the most trusted…
Summer is coming to an end, meaning parents and students across the country are stepping out of the pool and preparing to get back into their school year routines. So, as…