How Storming Area 51 Became a Viral Sensation
If you haven’t heard by now, 3.5 million people want to storm Area 51 in Nevada the weekend of September 20, 2019… at least on social media, anyway. What started…
Updates to AP Stylebook You May Have Missed
If you’re a public relations and communications professional working in the United States, chances are you are experienced in the basics of AP style, and likely have a well-worn copy…
Facebook Addresses Discrimination in Advertising
Does it seem like each time you log in to Facebook to submit an ad that the rules have changed? Facebook’s latest advertising update addresses housing, credit, and employment promotions…
10 Fun Facts Scooter Media Learned on the Kentucky Bourbon Trail
Picture this: sipping a glass of bourbon, nibbling on a chocolate-covered bourbon ball, and enjoying a day of camaraderie with your favorite coworkers. The Scooter Media team did just that…
Other Duties as Assigned: Skills You Didn’t Know You’d Need in PR
As a new group of graduates enters the workforce — and the world of public relations — there is hope in the air and an expectation of what is to…
The Results Are In: Facebook Users Are Clicking On More Ads
Facebook’s latest Audience Insights report shows an increase in the median number of comments, likes and ads clicked by users from January to July of 2019. So, how do these…
A Little Bird Told Us Changes are Coming to Twitter.com
Tweet, tweet. Does Twitter.com look different to you? The social media platform is launching a new look for desktop. The new design, announced earlier this year, allows for account personalization,…
Social Media Snapshot: Facebook Focuses on Meaningful Comments, LinkedIn Updates Pages
Click, flash! The world of social media is always changing from one minute to the next, and staying up-to-date with what’s trending can be a challenge even for the savviest…
Tips and Tricks to Incentivize Audiences Through Giveaways and Contests
Leveraging contests and giveaways as a part of your overall marketing strategy is an excellent way to not only encourage engagement but also attract potential customers. These tactics can be…
Scooter Media Plays in Hub + Weber’s Badminton Brawl
Hit us with your best shot! Scooter Media braved the heat with local Covington businesses for Hub + Weber‘s Badminton Brawl V: Bye Bye Birdie on Friday, June 28. For the…
5 Digital Tips to Promote Your Company’s Next Event
As a former event manager, I know that events allow businesses large and small to engage with current or new clients, strengthening brand awareness while demonstrating the quality and benefits…
The Dos and Don’ts of Cause-Related Marketing
With Pride Month in full swing, there’s a good chance that you’ve seen many brands and businesses doing their part to celebrate the LGBTQ population — from simple things like…
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