The Art of Storytelling
No matter what kind of tactics you’re employing in your public relations efforts, the story you craft is key. In fact, while public relations professionals aren’t usually grouped with the…
3 Social Listening Tools for Monitoring Conversations About Your Brand
No matter what industry your organization or business is in, there’s a good chance that people are talking about your brand somewhere on social media. As a PR pro, it’s…
4 Tips for Taking Control of Digital Clutter
While the phrase “spring cleaning” typically applies to the time of year when people roll up their sleeves to tidy up their homes or workspaces at the office, it’s also…
5 Things You Need to Know About Clubhouse
Everyone is buzzing about the latest social platform on the scene — Clubhouse. If you’re unaware (or haven’t been able to get an invite yet), Clubhouse is an audio-only platform…
3 Tools for Creating Social Videos That Sizzle
No matter what kind of social media profiles you manage, one thing is clear: social videos are here to stay. With so many brands turning to video formats, however, it…
How to Craft an Effective Earth Day Communications Plan
Earth Day is right around the corner, bringing with it a great opportunity to spotlight your organization’s commitment to building a more sustainable future. In fact, it is estimated that…
4 Strategies for Building a Following on Social Media
For many social media marketers, a majority of time is spent crafting content — whether it’s creating compelling videos or writing memorable copy that will take a social post to…
3 File-Sharing Tools to Assist with Remote Work
Over the past year, “virtual offices” have become a new normal for people working in many fields, but especially in the public relations/communications field. Although there are certainly benefits to…
Three Guidelines for Promoting Your Brand on April Fools’ Day
Although the origin of April Fools’ Day is unclear, the number of brands who use the holiday to promote their offerings is no laughing matter. YouTube, BMW, and even Taco…
4 Building Blocks for Establishing Your Brand Identity
Looking for our “Creating Your Brand Guidelines” worksheet? Scroll down to download it now! Whether you’re beginning your own business or starting a nonprofit, building a brand identity is an…
How to Host an Instagram Takeover for Your Brand
As social media managers, we want to do everything we can to increase activity on our social platforms. A popular way to move the needle and inspire engagement is to…
3 Steps for Promoting Your Blog Content on Instagram
When attempting to drive traffic to their blog, most organizations tend to do a lot of the promoting through social media platforms such as Twitter, Facebook, or LinkedIn. Notice anything…
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