“Trust the process.” While basketball fans (remember sports, everyone?) seeing those words may immediately think of enigmatic Philadelphia 76ers star Joel Embiid and his team’s signature catchphrase, they should hold…
The World Health Organization (WHO) says the near-constant stream of news about coronavirus can cause stress (and suggests getting factual information from trusted sources at set times, once or twice a day). This…
The COVID-19 public health crisis is an unprecedented event that poses a number of unique challenges for professional communicators, who are now tasked with keeping key audiences informed about how…
So … an unprecedented event in world history has forced most of (if not your entire office) to work remotely from home – but how exactly are you going to…
From state mandated K-12 virtual learning to the closure of restaurant dining rooms and bars – the current news cycle has been a wild ride for the general public and…
We’re excited to introduce the newest member of the Scooter Media crew – Tabari McCoy! Tabari joins our team as a Content Specialist with more than 20 years of communications…
Are “Fleets” of tweets in your brand’s future? Maybe. Twitter announced that they’re testing a new 24 hour sharing format in Brazil called Fleets. What differentiates a Fleet from a…
What fuels Scooter Media? Our amazing team – and you could be a part of it. Talent is critical, but since we spend a lot of time together we also…
It’s that time of year again: nonprofit annual report season. A nonprofit’s annual report is more than financial graphs and donor lists; it’s a way to share what really matters…
For 20 years and 40 seasons, CBS’s Survivor has captivated audiences and helped to change the landscape of television forever. While the show may no longer attract the record-high audiences it…
Whether you start your day at 8 a.m. or 8 p.m., time management is crucial in public relations. Successfully balancing day-to-day agency tasks, tracking hours and managing budgets requires meticulous…
Public relations professionals and journalists share an interesting relationship. Many journalists rely on PR professionals in order to do their job efficiently and effectively, while PR pros need the support of…