As PR and marketing pros, we are constantly trying to get the word out about our clients or organizations and their work. As you build your client’s media strategy, review your…
What fuels Scooter Media? Our amazing team – and you could be a part of it. Talent is critical, but since we spend a lot of time together we also…
Once a year, Cincinnati and Northern Kentucky-area public relations professionals come together for the industry’s biggest night: the Cincinnati PRSA Blacksmith Awards. This year, Scooter Media was recognized with four…
Click, flash! The world of social media is always changing from one minute to the next, and staying up-to-date with what’s trending can be a challenge even for the savviest…
The end of the year is a time to celebrate the holidays with friends and family. It’s also the perfect time to celebrate all the amazing work you have accomplished…
While retailers and restaurants are focused on preparing for Thanksgiving, Black Friday and Cyber Monday, nonprofit organizations should be thinking of a popular day of giving now associated with the…
Using your own content to create a valuable experience that draws people in, leading to a positive impact on the customer and your business, is what inbound marketing is all…
Click, flash! The world of social media is always changing from one minute to the next, and staying up-to-date with what’s trending can be a challenge even for the savviest…
In-person, word-of-mouth (WOM) can be an exceptionally powerful marketing tool, but so can digital WOM. In fact, Inc. shared research that found that 91 percent of people regularly or occasionally…
Many websites now include a blogging feature for organizations to provide relevant content to their industry. From who should contribute to the blog, to what topics to cover and how…
Before you even reach out to the media, you want to ensure you’re doing your research. We have plenty of tips on how to do effectively build relationships with media…
Click, flash! The world of social media is always changing from one minute to the next, and staying up-to-date with what’s trending can be a challenge even for the savviest…