Start Using These LinkedIn Updates for Company Pages Today
LinkedIn has been connecting businesses and individuals across industry sectors since it launched in 2003. From B2B to B2C – and everything in between – LinkedIn is simply good business….
Public Relations Account Executive
What fuels Scooter Media? Our amazing team – and you could be a part of it. Talent is critical, but since we spend a lot of time together we also…
Prioritize Your Time With These 3 Scheduling Tools
Time is our greatest and most limited asset. From kick-off meetings to client recaps, presentations to mentoring – communicators are constantly on the go. Managing schedules, in and out of…
Public Relations Senior Account Executive
What fuels Scooter Media? Our amazing team – and you could be a part of it. Talent is critical, but since we spend a lot of time together we also…
The ABCs of Successful Social Media Campaigns
Even for experienced PR pros, learning to speak the lingo of social media can be a challenge as new platforms arise (hello, TikTok!) and others reinvent themselves to keep up…
The One Where “Friends” Work in PR
🎵 They’ll be there for you… 🎵 The beloved sitcom “Friends” is celebrating its 25th anniversary this month, and retailers are joining the celebration. Pottery Barn, Coffee Bean & Tea…
The Importance of Alt Text for Your Organization
It’s amazing how something simple and relatively easy can do wonders for your organization AND people using the internet at the same time. If you haven’t yet heard of or…
“Expect the Unexpected”: PR Lessons from CBS’s “Big Brother”
Since it premiered in the summer of 2000, CBS’s hit series Big Brother has offered reality television fans an experience unlike any other, giving viewers the ability to watch contestants in a…
How To: Creating Cover Images for Instagram Stories Highlights
Instagram Stories Highlights are a great way to personalize your brand’s profile, allowing you to publicly archive and categorize your Instagram Story content. Located directly under your Instagram profile, Highlights…
How Storming Area 51 Became a Viral Sensation
If you haven’t heard by now, 3.5 million people want to storm Area 51 in Nevada the weekend of September 20, 2019… at least on social media, anyway. What started…
Updates to AP Stylebook You May Have Missed
If you’re a public relations and communications professional working in the United States, chances are you are experienced in the basics of AP style, and likely have a well-worn copy…
Facebook Addresses Discrimination in Advertising
Does it seem like each time you log in to Facebook to submit an ad that the rules have changed? Facebook’s latest advertising update addresses housing, credit, and employment promotions…
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