Artificial intelligence (AI) is already transforming how we live and work across nearly all industries. For PR professionals, learning to work effectively with AI isn’t just about getting a competitive…
In the spirit of the platform itself, we’ll keep this short and sweet. If your brand isn’t currently utilizing YouTube Shorts as part of your social media strategy, you’re likely…
You’ve got a headline-worthy story supported with a press release, visuals and a curated media list with the right contacts. It’s time to hit send on your perfect PR email,…
Public relations success often hinges on the strength of local media relationships. But what happens when your client wants to break into new markets where those relationships don’t exist yet?…
Are you incorporating more social video content into your social media strategy in 2025? Whether your social media goals are to inform, entertain, or inspire your audience, social video is…
In today’s media environment, your company’s top leaders must be prepared for anything. Their effective communication is crucial for shaping public perception, protecting brand reputation, building relationships with the media,…
For food and beverage brands, a live cooking demo is an excellent way to showcase your products, especially when launching a new menu or limited-time offering. In a previous post,…
As social media marketers continue to explore alternatives in the wake of TikTok’s uncertain future, many brands are pivoting to Instagram Reels for posting short-form, trendy video content in 2025….
In case you missed it amidst all of the other news shaking up the social media landscape, Instagram just rolled out a major update to how images are sized on…
As news about the TikTok ban continues to circulate, businesses, influencers, and individuals are evaluating what other platforms could be viable TikTok alternatives. Although it’s difficult to predict where the…
As part of the Scooter Media digital team’s hard work for our clients, we see a lot of social media content, from posts that are funny or outrageous to insightful…
Although there is some uncertainty about the future of the platform, for the time being TikTok is showing no signs of slowing down as a powerful social media marketing tool…