Content Calendars: The Trick to Creating Great Social for Your Brand
“Are social media content calendars really necessary?” is one of the most frequent questions the digital experts on our team get asked. Our answer is always the same: in a…
Vocab Rehab: Refresh Your Copy
In addition to being a year (to date, anyway) many people would rather likely forget, 2020 has ushered in several new phrases into our daily vocabulary: “New normal” “Flattening the…
Public Relations Account Executive
What fuels Scooter Media? Our amazing team – and you could be a part of it. Talent is critical, but since we spend a lot of time together we also…
Creative Ideas for Boosting Company Culture with a Virtual Office
Given all the new challenges that we’ve all had to navigate since COVID-19 entered our lives, it can be very difficult for a company to seamlessly transition from an office…
Top 4 Changes to the 2020 AP Stylebook
What’s new in the ever-evolving world of AP style? Well, the first thing to know is that the guidebook is moving to a biennial publication going forward once the 55th…
Research: Great Content Doesn’t Just Happen
You’re stuck, staring at a blank screen with a blinking cursor mocking you. We’ve all been there. While some topics may be “easier” to write about than others, as a…
8 Tips for a Successful Zoom Media Interview
In a matter of weeks, the way we do business and interact with each other has radically changed in the wake of the coronavirus pandemic, and media relations is no…
4 Tactics for Engaging Your Brand’s Fans During the Era of Social Distancing
There’s no denying that the COVID-19 public health crisis has changed all of the rules for professional communicators. As a result, brands both big and small across nearly all industries…
So, Your Event Has Been Canceled. Now What?
If Tabari’s latest post was Avengers: Infinity War, this post is Avengers: End Game. Thanos has snapped his fingers with the Infinity Stones and half the world is turned to…
How to Cancel an Event Like a Superhero
To quote the man born Shawn Carter, “It was all good just a week ago …” Media contacts were successfully pitched, swag bags sit stuffed and social media posts were…
Why Email Marketing is More Important Than Ever
From spam to listservs to sharing family photos, email is simply a part of everyday life. In fact, according to Statista’s 2019 estimates, 290 billion+ emails are sent each day. That’s a…
Trust the Process: Improve Your Writing with Four Simple Steps
“Trust the process.” While basketball fans (remember sports, everyone?) seeing those words may immediately think of enigmatic Philadelphia 76ers star Joel Embiid and his team’s signature catchphrase, they should hold…
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