3 Tools for Creating Social Videos That Sizzle
No matter what kind of social media profiles you manage, one thing is clear: social videos are here to stay. With so many brands turning to video formats, however, it…
How to Craft an Effective Earth Day Communications Plan
Earth Day is right around the corner, bringing with it a great opportunity to spotlight your organization’s commitment to building a more sustainable future. In fact, it is estimated that…
4 Strategies for Building a Following on Social Media
For many social media marketers, a majority of time is spent crafting content — whether it’s creating compelling videos or writing memorable copy that will take a social post to…
3 File-Sharing Tools to Assist with Remote Work
Over the past year, “virtual offices” have become a new normal for people working in many fields, but especially in the public relations/communications field. Although there are certainly benefits to…
Three Guidelines for Promoting Your Brand on April Fools’ Day
Although the origin of April Fools’ Day is unclear, the number of brands who use the holiday to promote their offerings is no laughing matter. YouTube, BMW, and even Taco…
4 Building Blocks for Establishing Your Brand Identity
Looking for our “Creating Your Brand Guidelines” worksheet? Scroll down to download it now! Whether you’re beginning your own business or starting a nonprofit, building a brand identity is an…
How to Host an Instagram Takeover for Your Brand
As social media managers, we want to do everything we can to increase activity on our social platforms. A popular way to move the needle and inspire engagement is to…
3 Steps for Promoting Your Blog Content on Instagram
When attempting to drive traffic to their blog, most organizations tend to do a lot of the promoting through social media platforms such as Twitter, Facebook, or LinkedIn. Notice anything…
Scooter Media Named Best PR/Communications Agency in Cincinnati
Scooter Media was named “Best PR/Communications Agency” by Cincy Magazine in the inaugural Best in Cincy Business Awards on March 11, honoring the many businesses and services that make Cincinnati…
4 Ideas for Elevating Your Facebook Ad Copy
Whether you’re looking to grow your business or spread the word about your nonprofit, Facebook Ads can be a great way to help your brand reach new audiences. The process…
6 Tips to Score a Slam Dunk with Your Social Media Campaigns
From brackets and buzzer-beaters to “Cinderella stories” and stunning upsets, even for casual fans it can be difficult not to get caught up in the frenzy of March Madness. And…
4 Tips for Promoting Your Virtual Event
There’s no denying that 2020 changed the rules of the game for nearly every business, but perhaps one of the most important changes is the impact of the COVID-19 pandemic…
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