3 Social Media Lessons from Recent Music Releases
While social media was initially built around the concept of connecting with family and friends, it has since evolved into a powerful tool that allows fans to directly engage with…
How to Use a LinkedIn Life Page to Attract Talent
While LinkedIn may be best known as a way to grow your professional network and land your next job, it’s also becoming an increasingly important tool for companies looking to…
How to Identify the Best Media Contacts for Your Brand
When you’re pitching a story for your brand, it may be tempting to send your pitch to as many media contacts as you can find. Experienced PR pros, however, know…
Scooter Media Receives Accolades at PRSA Diamond Awards
Scooter Media recently received multiple accolades at the PRSA East Central District’s Diamond Awards, which recognizes outstanding public relations campaigns and tactics in the Midwest region. The Diamond Awards are…
How to Use “Easter Eggs” to Delight Your Brand’s Fans
For most people, thinking of easter eggs means searching the yard to find colorful eggs with candy inside, or even enjoying deviled eggs with family on the holiday. Savvy marketers,…
Tips for Maintaining Your Media Contact List
It’s spring at last, and we all know what that means: out with the old and in with the new. That’s even the case for your media contact list! As…
3 Lessons for PR Pros from “John Wick”
In case you’re unfamiliar, John Wick is an action movie franchise starring Keanu Reeves as a retired hitman who is brought back to active duty in unexpected ways. Adding to…
How ChatGPT and Google Bard Impact PR Professionals
ChatGPT and Google Bard are new AI chatbots that are making headlines across the Internet for ushering in a new digital age. While these chatbots offer many opportunities, they are…
Sarah Brookbank Promoted to Senior Digital Specialist
#BeepBeep – we’re thrilled to share that Scooter Media team member Sarah Brookbank has been promoted to Senior Digital Specialist. In this role, Sarah will continue leveraging her content creation…
Best Practices for Pitching Your B2B Brand
If you’re a PR professional working within the B2B space, you’re probably well aware that the process of pitching a B2B brand is quite different than pitching a consumer brand….
5 LinkedIn Hacks You’ll Love
Whether it’s with your significant other or a “galentine,” Valentine’s Day is all about connecting with the ones who matter most. Professionally speaking, the same could be said for LinkedIn,…
How PR Pros Can Build Strong Relationships with the Media
Love is in the air! That’s right, Valentine’s Day is almost here and there’s no better time for PR pros to freshen up on best practices for showing love to…
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