4 Tips for Promoting Your Virtual Event
There’s no denying that 2020 changed the rules of the game for nearly every business, but perhaps one of the most important changes is the impact of the COVID-19 pandemic…
5 Ways to Rethink Your Swag Strategy in 2021
We all remember when PR professionals would pack up their cars with props and product samples, intent on dropping them off at news and radio stations with the goal of…
The State of Social Media in 2021
My fellow blog readers, Just as the President will soon do in his annual State of the Union address, we are gathered here today to discuss the state of social…
Guide to Social Media Image Sizes and Specifications 2021
Looking for our “2021 Social Media Cheat Sheet”? Scroll down to download it now! Working on a graphic for your brand’s social media channels and need to know exactly which…
4 Writing Tips for Simplifying Complex Content
“As for the critics, tell me I don’t get it / Everybody can tell you how to do it, they never did it.” – Jay–Z featuring Kid Cudi, “Already Home” …
What’s Your PR Love Language?
Whether you’re a romantic at heart or consider yourself more of a skeptic, there’s no denying that love languages have recently built an incredible amount of buzz. If you’re unaware,…
Shannan Boyer Article Featured in PRSA Strategies & Tactics
From breaking the ice to setting goals, Scooter Media founder and president Shannan Boyer details how to onboard new staff while working from home as a featured author in the…
How to Write Captivating Instagram Captions
In the past several years, Instagram has evolved into one of the most important social media channels for both casual users and big brands — and it’s not going anywhere…
5 Strategies to Make Social Media Content More Inclusive
Words matter. Specifically, the tone and sensitivity your brand displays when it comes to matters of diversity and inclusion can position your organization as a welcome place for audiences of…
The Psychology of Super Bowl Ads
As the biggest television event of the year, the Super Bowl is a spectacle for all the world to see. Whether you’re an avid football fan or the type that…
Scooter Media Receives Top Honors from East Central District PRSA
Scooter Media was recognized recently with top honors at the 43rd annual Diamond Awards program from the East Central District of the Public Relations Society of America. In December, the…
5 Design Tips to Make Your Social Media Graphics Shine
Looking for our “2021 Social Media Cheat Sheet”? Scroll down to download it now! Now more than ever, a strong social media presence is vital for businesses — and design…
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