How to Avoid 3 Common PR Writing Pitfalls
If you grew up in the late 1970s to early 1980s, there’s a good chance you remember the golden age of video games. If you owned an Atari 2600, you…
How to Run a Successful Long-Term PR Campaign
If you are from Cincinnati, there is a pretty good chance you have heard of the Flying Pig Marathon. Typically held in May, the Queen City staple has moved to…
2021 AP Stylebook Updates: What PR Practitioners Need to Know
While the Associated Press (AP) style editors have moved away from annually publishing a new edition of the AP Stylebook in favor of a biennial print update, the organization still…
Instagram Rolls Out Auto-Captions and Backgrounds on Stories
We’ve recently seen many social media platforms become more committed to making accessibility a priority — and now Instagram Stories is the latest platform to be made more accessible. Instagram…
Scooter Media Recognized as Best Women-Owned Ad Agency in 2021 Best in Chic Awards
Scooter Media captured the “Best Women-Owned Ad Agency” honor in the inaugural 2021 Best in Chic Readers’ Choice Awards earlier this year. The awards were presented in 121 categories by…
4 “Scrappy Marketing” Strategies for Promoting Your Business on a Budget
The idea of launching a public relations or marketing campaign can seem intimidating, especially for small businesses. However, successfully promoting your business doesn’t mean you have to spend a ton…
3 Tools for PR Project Management
Even for highly organized public relations pros, staying on top of multiple client projects with a variety of moving pieces and deadlines can be challenging. Thankfully, there are a wide…
A Complete Guide to Instagram Guides
You’ve been keeping up with everything Instagram is throwing at you — from Stories and Reels to IGTV — but have you heard about Instagram Guides? Instagram Guides is a fun, new…
The Art of Storytelling
No matter what kind of tactics you’re employing in your public relations efforts, the story you craft is key. In fact, while public relations professionals aren’t usually grouped with the…
3 Social Listening Tools for Monitoring Conversations About Your Brand
No matter what industry your organization or business is in, there’s a good chance that people are talking about your brand somewhere on social media. As a PR pro, it’s…
4 Tips for Taking Control of Digital Clutter
While the phrase “spring cleaning” typically applies to the time of year when people roll up their sleeves to tidy up their homes or workspaces at the office, it’s also…
5 Things You Need to Know About Clubhouse
Everyone is buzzing about the latest social platform on the scene — Clubhouse. If you’re unaware (or haven’t been able to get an invite yet), Clubhouse is an audio-only platform…
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