Social Media Specialist
Please note: We are no longer accepting applicants for this position. Scooter Media is adding a social media specialist to its team! What fuels Scooter Media? Our amazing team – and…
The Importance of Word Choice in Communicating Your Brand’s Message
2020 has become a year in which what “matters” has come into focus like never before. Be it our health and personal rights in the wake of a life-changing pandemic,…
Incorporating LinkedIn Into Your Nonprofit Social Strategy
Many nonprofit organizations run lean and may not have the capacity to take on another social media platform — but perhaps the most underutilized and least understood of all social…
3 Takeaways from PRSA’s “Diverse Dialogues: A Celebration of LGBTQ Pride Month” Webinar
On Thursday, June 25, the Public Relations Society of America (PRSA) hosted its “Diverse Dialogues: A Celebration of LGBTQ Pride Month” webinar, discussing how PR pros can continue to build relationships…
Journalism Confidential: How to Avoid a Wild Pitch
There are plenty of articles online about it … and they get written and updated year after year after year. There are plenty of books about it, whether you desire…
Content Calendars: The Trick to Creating Great Social for Your Brand
“Are social media content calendars really necessary?” is one of the most frequent questions the digital experts on our team get asked. Our answer is always the same: in a…
Vocab Rehab: Refresh Your Copy
In addition to being a year (to date, anyway) many people would rather likely forget, 2020 has ushered in several new phrases into our daily vocabulary: “New normal” “Flattening the…
Creative Ideas for Boosting Company Culture with a Virtual Office
Given all the new challenges that we’ve all had to navigate since COVID-19 entered our lives, it can be very difficult for a company to seamlessly transition from an office…
Top 4 Changes to the 2020 AP Stylebook
What’s new in the ever-evolving world of AP style? Well, the first thing to know is that the guidebook is moving to a biennial publication going forward once the 55th…
Research: Great Content Doesn’t Just Happen
You’re stuck, staring at a blank screen with a blinking cursor mocking you. We’ve all been there. While some topics may be “easier” to write about than others, as a…
8 Tips for a Successful Zoom Media Interview
In a matter of weeks, the way we do business and interact with each other has radically changed in the wake of the coronavirus pandemic, and media relations is no…
4 Tactics for Engaging Your Brand’s Fans During the Era of Social Distancing
There’s no denying that the COVID-19 public health crisis has changed all of the rules for professional communicators. As a result, brands both big and small across nearly all industries…
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