Audience content consumption habits are shifting, making visual-first storytelling an essential part of effective public relations pitching. Today, 84% of U.S. adults use YouTube regularly. Facebook reaches 71% of adults,…
In today’s fast-moving media landscape, building relationships and trust with reporters and editors isn’t just helpful — it’s essential to any effective public relations strategy. Whether you’re pitching a story,…
Looking to craft a social media strategy that dazzles both the ballroom and the boardroom? Over the last two seasons Dancing with the Stars (often abbreviated as DWTS) has experienced…
Securing earned media for food brands can be challenging, especially when trying to avoid coming across as a commercial instead of a compelling story. The good news? There are creative,…
#BeepBeep — it’s time to celebrate, because Scooter Media team member Sarah Brookbank has been promoted to Integrated Communications Manager! In her new role, Sarah will continue to execute communications…