Selecting the Right Equipment for Social Video
Social video — and video production in general — is an element of media that is never going away. Especially when you’re filming for social media platforms like TikTok and…
3 Essentials for Inclusive and Accessible Communications
Looking for our Checklist for Inclusive & Accessible Communications? Scroll down to download it now! As a professional communicator, you wield a lot of power. The stories you tell —…
From Threads to X: The State of Microblogging in 2023
There have been some significant changes to the social media landscape this summer. As Twitter evolves into X and continues its transformation under Elon Musk, Meta has launched Threads, a…
3 Social Media Marketing Lessons from “Barbie” and “Oppenheimer”
Barbie and Oppenheimer aren’t just two of this summer’s most-anticipated movies — they’re also great case studies of successful social media strategies in action. With both of the films set to…
3 Social Media Lessons from Recent Music Releases
While social media was initially built around the concept of connecting with family and friends, it has since evolved into a powerful tool that allows fans to directly engage with…
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