COVID-19: Social Media Do’s & Don’ts for Brands
The COVID-19 public health crisis is an unprecedented event that poses a number of unique challenges for professional communicators, who are now tasked with keeping key audiences informed about how…
Strategies from CBS’s “Survivor” for Keeping Audiences Engaged with Your Brand
For 20 years and 40 seasons, CBS’s Survivor has captivated audiences and helped to change the landscape of television forever. While the show may no longer attract the record-high audiences it…
4 Simple Rules for Winning a Journalist’s Heart in 2020
Public relations professionals and journalists share an interesting relationship. Many journalists rely on PR professionals in order to do their job efficiently and effectively, while PR pros need the support of…
5 Ideas for Promoting Your Nonprofit’s Event on Social Media
No matter what kind of nonprofit you’re tasked with promoting, there’s a good chance that events will be an integral part of your public relations strategy. From fundraisers and volunteer…
The ABCs of Successful Social Media Campaigns
Even for experienced PR pros, learning to speak the lingo of social media can be a challenge as new platforms arise (hello, TikTok!) and others reinvent themselves to keep up…
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