The Importance of Word Choice in Communicating Your Brand’s Message
2020 has become a year in which what “matters” has come into focus like never before. Be it our health and personal rights in the wake of a life-changing pandemic,…
Journalism Confidential: How to Avoid a Wild Pitch
There are plenty of articles online about it … and they get written and updated year after year after year. There are plenty of books about it, whether you desire…
Vocab Rehab: Refresh Your Copy
In addition to being a year (to date, anyway) many people would rather likely forget, 2020 has ushered in several new phrases into our daily vocabulary: “New normal” “Flattening the…
Research: Great Content Doesn’t Just Happen
You’re stuck, staring at a blank screen with a blinking cursor mocking you. We’ve all been there. While some topics may be “easier” to write about than others, as a…
How to Cancel an Event Like a Superhero
To quote the man born Shawn Carter, “It was all good just a week ago …” Media contacts were successfully pitched, swag bags sit stuffed and social media posts were…
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