Goodbye, 2023 … and hello, 2024!
The Scooter Media team is making resolutions as we look forward to another great year of client service and individual growth. But before we get to that, let’s reflect on 2023.
It was a big year for our agency. We welcomed new members to our team, onboarded new clients, and were named Cincinnati PRSA’s Large Agency of the Year for the second consecutive year. We celebrated birthdays, volunteered, and even hosted an agency baby shower.
With 2023 almost in the rear view mirror, now we’re looking forward to the personal and professional goals we’re looking to accomplish in the New Year. Here are some of the 2023 highlights and 2024 resolutions our team had to share:
“I’m proud of this team, how we worked together, and the results we drove for our clients. 2023 was one heck of a year and this team banded together and the results were pretty amazing. Personally, I really want to get a trip to Germany on the books. I was born there and it’s been a dream of mine to visit since I was young.” — Shannan Boyer, President & Founder
“This year, a client project I worked on won a PRSA Diamond Award! In the New Year I’m excited to work on more branding and logo design (or refresh) projects! I love working on projects that give me a lot of creative freedom and a good deep dive into a brand’s identity.” — Lindsey Vanderkolk, Creative Director
“I’m very excited to be going through GP Elevate. I look forward to bringing back some awesome learnings to help our agency and team continue to grow in 2024! I look forward to graduating from GP Elevate and continuing to work on being a great leader for my team and my clients.” — Lauren Vogel, Public Relations Director
“Having spent most of the year dealing with the chaos monster that is Meta, I am determined to work with the rest of the digital team to continue refining processes and finding platforms that will streamline community management and scheduling on social media.“ — Drew Boehmker, Digital Account Supervisor
“I am personally happy about my fitness progress that I have made in 2023. Since having a major surgery in 2021, improving my physical health has been a huge priority for me this year. Recovering from said surgery and building healthy habits has led me to be in the best physical shape that I have been in my entire life. Professionally, I would say that I am the most proud of my leadership of the accounts that I am on. We have done some amazing work for our clients and its been amazing seeing the overall development of others on my team!” — Lauren Hall, Public Relations Account Supervisor
“I did not have ‘promotion’ on my Bingo card for 2023, but I was elated and excited when the opportunity came to advance my career and to grow my skills within the company and PR industry. In 2024, I want to drink more water and multitask less so I can truly be present when I’m with family and friends.” — Amber Potter, Public Relations Account Supervisor
“I’m very proud of the PR results that the That’s So Sweet! account team secured in 2023! Our team was responsible for handling the bakery’s big Bengals partnership announcement and did an excellent job drumming up excitement for the new “Official Cookie of the Cincinnati Bengals.” Our team secured media opportunities with every TV station in the region – quite an accomplishment.“ — Gina Genco, Senior Media Relations Specialist
“I’m so proud of the digital team for working through a lot of technical issues this year. Despite a lot of issues, our team consistently does great work for our clients and goes above and beyond! Outside of work, I want to hit a reading goal of 40 books, write more, and visit another country!” — Sarah Brookbank, Senior Digital Specialist
“I lost 8 pounds between February and December and was able to make one goal happen away from the office (hint: It’s on YouTube!) Professionally, I want to be more ambitious opportunity-wise. Personally? Spend. Less. Money.“ — Tabari McCoy, Content Specialist
“I am proud to have been promoted to Digital Specialist in 2023 and how much I have grown as a professional in the last few months. A personal goal I have in 2024 is to (finally) finish reading the Harry Potter series. Only the last three books to go!“ — Kali Reaves, Digital Specialist
“I made a career change this year and went from working in news as a journalist to the PR and media relations side of things. Not an easy decision, but I know it was the right choice. I love being a part of the Scooter team!” — Katie Forcade, Public Relations Specialist
“2023 was my first year as a member of the Scooter team, and I am proud of how much I was able to learn and grow as a PR professional throughout the year. I want to continue to expand my social media skillset, especially as it pertains to paid social strategies and video-based content.“ — Chase Prather, Account Specialist
Is boosting your brand one of your 2024 resolutions? The Scooter Media blog has plenty of resources to get started! Don’t miss: