by Chelsey Lonneman, PR Intern at Scooter Media
Social media is a fundamental part of any promotion or public relations campaign. Managing a social media account may seem like a walk in the park, but if you’re operating on autopilot, then you’re missing out on so many opportunities to build relationships and create fun, timely, and engaging content. Follow these tips from Scooter Media and you’ll be managing your accounts like a pro!
1. Think Like Your Audience
Community managers wear many different hats on a daily basis. It’s very important to understand your audience, but do you think like your audience? For example, when do business professionals check their Instagram account? When do moms decide on weekend plans? Getting in the mindset of your audience will allow you to optimize your message.
Scooter Tip: If you are unsure of your audience’s mindset, ask a friend or co-worker that is a part of your target demographic.
2. Stay Active!
Social media doesn’t sleep. Talented community managers monitor their accounts 24/7 and are always on the lookout for fresh content to share. Monitoring your page for comments is a given, but staying active in your community is vital – engage with pages you follow; they will most likely return the favor.
Scooter Tip: After posting on Facebook, scroll through the newsfeed and like or comment on a few stories as your page.
3. Embrace the Blurred Lines
The rise of social media has introduced the ever-changing roles of author and audience. Many brands are missing out on fan-produced content, but why not embrace it? Fundamentally, crowdsourcing is the process of seeking contributions from consumers. Ask questions on Facebook and Twitter, it’s incredible what your audience has to offer.
Scooter Tip: A great way to support fan provided content on Instagram is to share user photos with apps like Repost and Regram.
4. A Picture is Worth a Thousand Likes
So we’re probably not the first to tell you about the importance of using visuals. But we’re going to tell you again. Using visuals is key in social media. Photos work great and native videos are performing better than ever. Custom artwork is also a wonderful way to showcase your brand and logo.
Scooter Tip: We love Canva for DIY graphics.
5. Avoid FOMO (Fear of Missing Out)
Social media is constantly evolving. Successful community managers spend time reading and continuing their social media education. It is easy to get in a rut and miss out on a Facebook update or a popular hashtag on Twitter, so find those resources that are relevant to your job and clients, and make time to do some reading.
Scooter Tip: Spend 10 minutes per week reading blogs, especially this one.