The results are in — Facebook users are clicking on more ads. The latest Facebook Audience Insights report shows an increase in the median number of comments, likes and ads clicked by users from January to July of 2019.
So, how do these metrics stack up?
Users have increased their engagement from six comments, nine post likes and 13 ads clicked on Jan. 3 to eight comments, 13 post likes and 17 ads clicked on July 18, as reported by CNBC.
What does this mean for your digital strategy?
With more than 2.7 billion monthly users and 1.56 billion daily users, Facebook still reigns supreme in the social media landscape. The platform continues to update its News Feed algorithm and while the number of users has slowed in the U.S. and Europe, these 2019 engagement stats show the value of targeted advertising, sponsored posts, and Facebook’s ability to get more relevant content in front of its users. In short, Facebook continues to be a low-cost, high-return tool for many digital communicators.
What’s next in the Facebook advertising space? Stories.
Yes, we know. Facebook Stories aren’t new. According to Yahoo! Finance, 3 million advertisers currently utilize Stories. However, the advertising interface for Stories isn’t optimized and is essentially repurposing News Feed advertising. Keep an eye out for updates specifically for Stories ad formats, especially as user engagement metrics continue to increase.
Scooter Media is Your Social Media Resource
Scooter Media is your resource for navigating the ins and outs of the always-changing world of social media. Looking for more social media tips? Check out our primer on Social Media Trends in 2019, along with guides to scheduling your social media posts and delivering exceptional customer service experiences on Facebook.
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