It’s that time of the year again. The birds are chirping, flowers are blooming, and spring is officially in full swing. Yet this season isn’t just a good excuse to start cleaning up around your house — it’s also a great time to dust off your social media skills and brush up on some of the basics of the industry.
Grab an iced coffee, kick back in a hammock, and check out our list of some of the best practices every social media manager should keep in mind:
Content is still #1.
The most important thing to consider as a social media marketer is that producing good content should always be your #1 priority. Start by focusing on the messages that you want your audience to take away from your content, and craft each and every post with those key messages in mind. Are you trying to educate your audiences on an issue, or drive attendance to an event? The answer to these questions should help guide you as you write your posts.
Variety is the spice of social media life.
No matter what kind of social media pages you are managing, it’s always a good idea to post a good mix of video, photo, and other content to keep your audience engaged. Consider the reasons that your fans liked or followed your page in the first place, and tailor your content to that variety of needs. Finally, don’t be afraid to try new things — perhaps host a giveaway, or ask questions that will keep your audience coming back to your page for more.
Voice is vital.
Another important consideration to take into account is that different types of social media pages require different voices. Some pages may have a more serious or professional tone, while others may be able to adopt a more casual, sassy voice (we’re looking at you, Wendy’s!). This voice is also highly dependent on the platform to which you are posting — the conversational tone you strike on Twitter may not be the best fit for a more professional platform like LinkedIn, for example.
Customer service is crucial.
With more and more users turning to social media when they have questions or want to voice concerns about a business, customer service is becoming an increasingly vital role for social media managers. When an unhappy fan comments or messages your page, it is always best to respond quickly, accurately, and with compassion; many times, the customer wants to know that they’ve been heard. If someone interacts with your brand in an exceptionally negative manner, don’t be afraid to take the conversation offline and offer to speak to them on the phone or even in person to ensure that their issue has been fully addressed.
Ultimately, keeping these basic considerations in mind is key to becoming a successful social media manager. Follow these tips, and all of the social media pages that you manage will be in bloom before you know it!
Scooter Media Is Your Social Media Resource
Scooter Media is your resource for navigating the ins and outs of the always-changing world of social media. Looking for more social media tips? Check out our primer on “The State of Social Media in 2018” along with our guides to scheduling your social media posts and delivering exceptional customer service experiences on Facebook. Also be sure to check back frequently for new installments of our “Social Media Snapshot” series!