4 Writing Tips for Simplifying Complex Content
“As for the critics, tell me I don’t get it / Everybody can tell you how to do it, they never did it.” – Jay–Z featuring Kid Cudi, “Already Home” …
The Psychology of Super Bowl Ads
As the biggest television event of the year, the Super Bowl is a spectacle for all the world to see. Whether you’re an avid football fan or the type that…
Tips for Creating and Implementing a Backlink Strategy
With the election just a few short days away, most of us have had it up to here with the term “fake news.” We all have that distant family member…
Is your nonprofit’s end of the year campaign COVID ready?
Can you believe it’s almost “the most wonderful time of the year”? The final three months of the year are usually the busiest for nonprofits, and 2020 should be no…
Believe in Ghost(Writing)
Ghostwriting might seem like an out-of-body experience, but don’t worry – it should. Because while your body is doing the work, it’s not yourself you’re representing. You’re a ghostwriter –…
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