A Former Reporter’s Guide to Preparing for a Media Interview
Journalists in today’s world are sharing news in many different formats — from print and TV to radio, digital, and social media. If you’re preparing for a media interview and…
6 Social Media Hacks from the Scooter Media Team
World Social Media Day, observed on June 30 each year, is the perfect day to raise a virtual toast to the feeds, stories and trends that keep us scrolling —…
Strikes, Stories, and Success: Media Pitching Lessons from Baseball
The sun is shining, and the days are long, which means summer has arrived! For baseball fans, summer means exciting games, ballpark snacks, and watching their favorite team take part…
Tips for Capturing Social Content at Media Opportunities
Capturing social content at media events can be a simple yet effective way to boost the reach and impact of your secured placement and drive brand awareness. Whether you are…
AI in PR: How PR Pros Can Adapt to AI in the Workplace
Artificial intelligence (AI) is already transforming how we live and work across nearly all industries. For PR professionals, learning to work effectively with AI isn’t just about getting a competitive…