Now Hiring: Account Supervisor
Scooter Media is looking for an Account Supervisor to join our energetic and fun-loving team. Candidates should have five to seven years of professional PR or marketing experience. ACCOUNT SUPERVISOR…
Turning Jokes into Wins: PR Insights from “The Paper”
Peacock’s new sitcom “The Paper” shines a satirical spotlight on the quirks and frustrations of a small-town newsroom. Between editor-in-chief Ned Sampson’s idealistic goals, a small but eager staff, and…
5 Ways to Leverage Oddball Holidays for Media Wins
Beyond the big players like Halloween, Thanksgiving, and Christmas, there’s a treasure trove of oddball holidays that – if used wisely – can earn your brand valuable media attention. Those…
3 Lessons from Scary Good Horror Movie Marketing Campaigns
“Misfortune awaits; Lucky you.” If this tagline sounds familiar, you probably spotted Wendy’s recent campaign inspired by the Jenna Ortega-led Netflix series Wednesday. Wendy’s leaned into the series’ dark, gothic…
PR Metrics: How to Measure Media Placement Effectiveness
Wondering how to measure media placement effectiveness after securing earned coverage? You’re not alone. Many PR professionals struggle to evaluate the real value of their placements, often falling back on…