5 Ways to Leverage Oddball Holidays for Media Wins
Beyond the big players like Halloween, Thanksgiving, and Christmas, there’s a treasure trove of oddball holidays that – if used wisely – can earn your brand valuable media attention. Those…
3 Lessons from Scary Good Horror Movie Marketing Campaigns
“Misfortune awaits; Lucky you.” If this tagline sounds familiar, you probably spotted Wendy’s recent campaign inspired by the Jenna Ortega-led Netflix series Wednesday. Wendy’s leaned into the series’ dark, gothic…
PR Metrics: How to Measure Media Placement Effectiveness
Wondering how to measure media placement effectiveness after securing earned coverage? You’re not alone. Many PR professionals struggle to evaluate the real value of their placements, often falling back on…
Why Cleaning Up Your Email Distribution List Is Essential
Is your brand using email marketing to reach key audiences? If so, when was the last time that you took a look at the distribution list of who the email…
3 Reasons to Invest in Social Media Training for Your Organization
Does social media feel like a standalone activity for your organization? Do you often find that your brand is just “posting for the sake of posting”? If so, there’s probably…