How to Find the Right PR Agency Partner
Hiring a public relations agency is one of the most crucial decisions a company can make, particularly if you are aiming to increase awareness, build your reputation, or enhance your…
Creating Authentic Social Media Content in the Age of AI
It doesn’t matter which social media platform you’re scrolling through — these days, AI-generated content is everywhere. While AI undoubtedly offers all kinds of benefits to time-strapped social media managers,…
Sarah Brookbank Promoted to Integrated Communications Manager
#BeepBeep — it’s time to celebrate, because Scooter Media team member Sarah Brookbank has been promoted to Integrated Communications Manager! In her new role, Sarah will continue to execute communications…
How to Transform Your Social Strategy with a Social Media Audit
Whether you’re looking to revamp your social media strategy or simply assess how well your current efforts are performing, a social media audit is a powerful tool for brand growth….
How PR Pros Can Effectively Utilize Influencer Marketing
In today’s digital-first landscape, influencer marketing has become an essential part of any modern public relations strategy. Influencer collaborations for PR professionals offer a powerful way to amplify client messages,…