Why YouTube Shorts Should Be Part of Your Social Media Strategy
In the spirit of the platform itself, we’ll keep this short and sweet. If your brand isn’t currently utilizing YouTube Shorts as part of your social media strategy, you’re likely…
PR Email Etiquette: Essential Dos and Don’ts Before You Hit Send
You’ve got a headline-worthy story supported with a press release, visuals and a curated media list with the right contacts. It’s time to hit send on your perfect PR email,…
4 Strategies for Securing Media Coverage in New Markets
Public relations success often hinges on the strength of local media relationships. But what happens when your client wants to break into new markets where those relationships don’t exist yet?…
Creating Social Video Content for Your Business on a Budget
Are you incorporating more social video content into your social media strategy in 2025? Whether your social media goals are to inform, entertain, or inspire your audience, social video is…
Why Every Business Leader Needs Media Spokesperson Training
In today’s media environment, your company’s top leaders must be prepared for anything. Their effective communication is crucial for shaping public perception, protecting brand reputation, building relationships with the media,…