Click, flash! The world of social media is always changing from one minute to the next, and staying up-to-date with what’s trending can be a challenge even for the savviest social moguls. Fear not — the social media experts at Scooter Media are here to give you a quick download on everything you need to know.
Here are some of the hottest topics in the social media sphere that are trending right now:
LinkedIn Rolls Out Post Reactions
Offering even further evidence of the increasing convergence among social media platforms, LinkedIn recently announced the introduction of post reactions that give users on the networking platform new ways to communicate with each other.
Similar to reactions on Facebook, this feature allows users to engage with posts on LinkedIn in ways that are more expressive and interactive than a simple “Like.” For example, the “Celebrate” reaction can be used to praise an accomplishment or milestone (such as a promotion or a new job), whereas the “Curious” reaction allows you to react to a thought-provoking post.
According to LinkedIn, the decision to implement post reactions was based on both user feedback as well as deep-dive research on the types of posts that generate the most interaction on the platform.
LinkedIn reactions started to roll out to some users in mid-April, and the feature will continue to be made available to other users (including those on the LinkedIn mobile app) in the coming weeks.
Facebook Facilitates Transparency with “Why Am I Seeing This?”
In an effort to rebuild trust, Facebook recently unveiled the addition of a new “Why am I seeing this?” feature that gives users more context and control of their News Feed than ever before.
In the coming weeks, Facebook users will begin seeing a new “Why am I seeing this post?” button on the right-hand corner of every post that appears in their feed. Clicking this button will allow users to see specific information about why the Facebook algorithm chose to display this post in their News Feed — including past interactions with the person who originally shared the post, as well as the popularity of the post among the people, Pages, and Groups a user follows.
Most importantly, this feature also allows users to easily take action upon seeing posts that they do not like; the “Why am I seeing this post?” menu includes shortcuts to unfollow a user, see all posts from a user first, and more.
For marketers, this update is especially important because it also extends to the “Why am I seeing this ad?” feature that first launched on Facebook in 2014. Although this button previously displayed basic details to a user — such as how their demographics, interests, and website visits caused them to see a specific ad — it will now also show more detailed information, such as if a business uploaded a customer list in order to specifically target them, or if the business worked with another marketing partner to create the Facebook ad.
Given this renewed focus on transparency, Facebook says that it will continue gathering user feedback on the “Why am I seeing this post?” feature and will strive to make improvements designed to help users feel more in control of the content that appears in their News Feed.
Scooter Media is Your Social Media Resource
Scooter Media is your resource for navigating the ins and outs of the always-changing world of social media. Looking for more social media tips? Check out our primer on Social Media Trends in 2019, along with guides to scheduling your social media posts and delivering exceptional customer service experiences on Facebook. Be sure to check back frequently for new installments of our “Social Media Snapshot” series!
About Scooter Media
Scooter Media is a full-service communications agency in greater Cincinnati specializing in public relations and social media.