Building a Safer Evansville, Inc. (BASE) is an organization located in Evansville, WI dedicated to creating a safer, healthier and more inclusive Evansville by leading public health and substance abuse prevention initiatives and connecting community partners to resources. BASE engaged Scooter Media to help create and develop the organization’s media kit to showcase the impact of the nonprofit organization’s work in the community.
Our agency was provided with brand standards, background information, and various statistics/data, which we wove together to tell the broader story of BASE. Our team also scheduled interviews with the organization’s executive director and board of directors to ensure the brand’s distinct voice came alive throughout the media kit.
Scooter Media’s copywriters took the lead on pulling together an outline and copy for the media kit, while our talented creative director repurposed the information into a visual infographic-stylized timeline, highlighting important moments and successes since the organization was founded.