Erigo is a Professional Employer Organization (PEO) that provides a comprehensive suite of administrative employer services to businesses across a variety of industries. These services include human resource solutions, payroll and benefits administration. By outsourcing these services, businesses can spend more time focusing on the core mission of their organizations.
Before the COVID-19 pandemic, Scooter Media was tapped to help update a print brochure for their sales team. The brochure highlighted the services provided by Erigo and helped to explain how a PEO relationship works between a business and Erigo. However, while the original version was created as a print piece, the team quickly noticed a need for a digital version while in-person meetings were on hold during the pandemic. Scooter Media’s creative team not only adjusted it into a downloadable PDF, but also suggested adding dynamic elements throughout it. These included links to increase awareness and drive traffic to the website in hopes of increasing lead conversions.