Project Description
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Overview: Dream Dinners—a national meal-assembly company—launched Dream Dinners ShareCrate, a new care package gift service enabling customers to ship easy, homemade meals to friends and family members experiencing a “life moment.” To generate buzz surrounding the product’s launch, Scooter Media developed an influencer relations campaign designed to reach a diverse range of audiences who would be receptive to ShareCrate’s concept of “loving with food.”
Strategy: Scooter Media developed a robust influencer relations campaign that leveraged both national and regional bloggers in order to amplify the key messages and product benefits of ShareCrate.
Evaluation: Scooter Media secured a total of 22 partnerships with influencers across the U.S. throughout ShareCrate’s launch. Four national bloggers and eight regional bloggers were engaged, with an additional nine influencers placing ShareCrate in their holiday gift guides. ShareCrate also appeared in influential publications such as Pregnancy Magazine and Your Teen.
