Klosterman Baking Company (Klosterman) is a family-owned bakery that’s been serving up quality breads, buns and other baked goods for more than 125 years. As a supplier to more than 4,000 restaurants, grocery stores, hospitals and schools throughout the Midwest, Klosterman attends several tradeshows throughout the year to connect with prospective and current clients.
For the National Restaurant Association’s annual tradeshow, Scooter Media was tapped by Klosterman to help create branded booth assets. Before getting started, Scooter Media was asked to assist with a brand refresh. Our creative team helped to breathe new life into their Klosterman stamp graphic and ensure it was carried throughout all materials.
One important ask by the client was to create booth features and displays that were easy to set up and tear down and could be used for multiple types events to help keep costs low. Scooter Media’s creative team designed a branded tablecloth and four different panels that could be leveraged for backdrops to help showcase various features and food options to fit different industry tradeshows.
In addition to the booth assets, Scooter Media designed a program ad to direct show attendees to their booth.