How to Identify a Reputable Media Contact
When pitching your brand — especially one that offers products and services — it’s essential to ensure that every media contact you are working with is reputable. All too often,…
How to Identify the Best Media Contacts for Your Brand
When you’re pitching a story for your brand, it may be tempting to send your pitch to as many media contacts as you can find. Experienced PR pros, however, know…
Tips for Maintaining Your Media Contact List
It’s spring at last, and we all know what that means: out with the old and in with the new. That’s even the case for your media contact list! As…
Best Practices for Pitching Your B2B Brand
If you’re a PR professional working within the B2B space, you’re probably well aware that the process of pitching a B2B brand is quite different than pitching a consumer brand….
3 Tips for a Successful In-Studio Interview
It’s no secret that in-studio interviews can be an intimidating task, even for experienced PR professionals who have been to hundreds of them. The wide audience of news programs makes…
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