Author: Tareza Chiasson

If you’re a PR professional working within the B2B space, you’re probably well aware that the process of pitching a B2B brand is quite different than pitching a consumer brand….

It’s no secret that in-studio interviews can be an intimidating task, even for experienced PR professionals who have been to hundreds of them. The wide audience of news programs makes…

Now that you are utilizing a few of the free and easy ways to track media coverage we previously identified, it’s time to begin reporting that coverage to your client….

Whether you’re handling the PR for a major organization or a small business, tracking media coverage is an essential part of any professional communicator’s toolbox. Closely monitoring what news organizations…