2021 AP Stylebook Updates: What PR Practitioners Need to Know
While the Associated Press (AP) style editors have moved away from annually publishing a new edition of the AP Stylebook in favor of a biennial print update, the organization still…
What We’ve Learned Through This Pandemic
It’s now been more than nine months since our team has gathered together at Scooter Media’s offices for a day of collaboration, hard work and a little bit of fun….
Top 4 Changes to the 2020 AP Stylebook
What’s new in the ever-evolving world of AP style? Well, the first thing to know is that the guidebook is moving to a biennial publication going forward once the 55th…
8 Tips for a Successful Remote Media Interview
In a matter of weeks, the way we do business and interact with each other has radically changed in the wake of the coronavirus pandemic, and media relations is no…
Alt Text for Images: A How-To for Websites and Social Media
In our last blog about alt text, we introduced you to the concept of alt text for images on the web, who should be using this often-underutilized feature (hint: EVERYONE!),…
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