How PR Pros Can Build Strong Relationships with the Media
Love is in the air! That’s right, Valentine’s Day is almost here and there’s no better time for PR pros to freshen up on best practices for showing love to…
3 Strategies for Securing National Media Coverage
While the press release is always going to remain a crucial tool for PR pros, in today’s media landscape there are many other strategies to explore when building awareness for…
4 Tips for Pitching Green Initiatives and Eco-Friendly Brands
It’s no secret that today’s consumers feel empowered to put their money where their morals are, often looking for products and brands that align with their personal values. In fact,…
Is Your National Media Pitch Ready for Prime Time?
National media pitching is often perceived as the most difficult type of media outreach. Sure, it’s a different scale and a much larger audience, but it requires the same level…
How to Add Pronouns to Your Instagram and LinkedIn Profiles
In recent weeks, LinkedIn and Instagram have both unveiled a new feature that allows users to include their preferred pronouns as part of their personal profile. A pronoun is a…