Author: Danielle Reynolds

2 posts, 0

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PR Metrics: How to Measure Media Placement Effectiveness

October 14, 2025Danielle ReynoldsPublic Relations

Wondering how to measure media placement effectiveness after securing earned coverage? You’re not alone. Many PR professionals struggle to evaluate the real value of their placements, often falling back on…

An influencer stands in front of a phone and a ring light.

How PR Pros Can Effectively Utilize Influencer Marketing

July 18, 2025Danielle ReynoldsInfluencer Marketing, Public Relations

In today’s digital-first landscape, influencer marketing has become an essential part of any modern public relations strategy. Influencer collaborations for PR professionals offer a powerful way to amplify client messages,…