Social media marketers know how hard it is to reach the right audience in a sea of content, especially as consumer preferences (and social media algorithms) change.
If you’re a social media marketer consistently seeing lower engagement on Facebook, you’re not alone. A Social Insider study found that in 2026 Facebook posts see an average 0.15% engagement, meaning even if people see your content they’re less likely to be engaging with it. While this rate has been consistent since 2024, a new report from Facebook can give us hints into how to approach content creation in 2026.
Simply put, the types of content that users are consuming and engaging with on Facebook are changing, but there are a few simple strategies you can try to give your engagement a boost.
Tip 1: Post less links in your content
98.1% of the views in the US during Q3 2025 did not include a link to a source outside of Facebook.
If the majority of your posts use links to sources outside of Facebook, it could be negatively impacting the performance of your content.
Meta’s latest Widely Viewed Content Report demonstrated 98.1% of content views were on posts that did not include a link to a source outside of Facebook. The 2% of posts that did include links typically came from a Page the person followed, Meta said.
So what can you do about it?
While using Facebook to direct people off platform will likely always be part of your content strategy, think outside the box when you’re planning your next calendar and ensure you’re sharing diverse content, including posts that don’t include links.
Put it into action: Mix up your call to action to drive people to comment on your posts.
Instead of using “Learn more at this link,” ask your audience them what they would like to know about your event or product. Then engage with them in the comment section of your post, where you can follow up with links as needed.
Scooter Media client SERVATii uses Facebook to engage directly with followers instead of using a link in this post.
Tip 2: Post more video content
According to new studies, Facebook users are most likely to interact with short-form videos and marketers are embracing video like never before. A Sprout Social survey found that marketers say video has helped increase brand awareness (93% of marketers and boost website traffic (82%).
If you want to take steps to add social video for your brand, your video content doesn’t have to break the bank or be professionally produced. Try posting one Reel a week and go from there. Experiment with text-based videos and photo slides first.
Put it into action: We know social media marketers are a busy bunch. Even a text-based video can help break up your feed and encourage more engagement. Log into Canva and use one of their ready-made templates, or visit their Facebook page to watch one of their video tutorials.
If social video is on you list of social media tactics to implement this year, check out our blog on Creating Social Video Content for Your Business on a Budget.
@scootermediaco We work in socialmedia, of course we’re going to hop on this trend! #ScooterMedia #Trend #ofcourse #AgencyLife #SocialMediaManagers
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